The field of sales has experienced some dramatic and far-reaching changes over recent years. Today’s sales professionals as well as today’s buyers, are better educated, more informed, and have more options than ever before. These changes have created new, exciting, and challenging possibilities in every organization. Success requires innovative ideas and finely developed skills. Whether you are selling a product or service, whether you represent a well-known, established company, or a new start up, one fact remains clear: it is unlikely that you will maintain a competitive advantage unless you discontinue doing things the way you have always done them. Success in the world of sales depends on your ability to reinvent yourself and your processes and apply them for improved results consistent to your Customers’ needs.